Write 5 pages with APA style on SBU Situational Analysis. It is important to note that RamenPlay was founded also by the Japanese company Sanpou Co. Ltd. Its founder Yukihiro Kaneko has set a clear vision and strategy towards development of the brand, placing customers on the first place, and striving to provide “best ramen to the beloved customers” (RamenPlay 2014).
In order to implement its strategy of elevating and enhancing customer’s dining experience, the company employs Sanpou’s Japanese master chefs who have more than 40 years of culinary expertise. These McCoys are recognized to be the best in their field of expertise and it significantly helps the company to gain competitive advantage (RamenPlay 2014). Thus, collaboration with Japan’s Sanpou Co Ltd enabled the company to differentiate its brand among the competitors by offering authentic Japanese cuisine (Breadtalk Group Ltd – Annual Report, 2012).
The company has generated profit of $4.97 on every $100 spent on asset. According to experts it is normal achievement comparing to the sector average (Macroaxis 2014). In order to achieve good financial results the company has ensured effective supplying and focused on providing best quality and customer service (RamenPlay 2014). Continuous improvement and innovativeness combined with guaranteed freshness and top quality of the ingredients makes the company successful and profitable. The company continues to open new RamenPlat outlets, but offers new design where the focus is made on rich heritage and culture associated with Sanpou brand. This emphasis on Japanese authenticity and identity is a pillar of company’s strategy. Thus, for example, in 2013, the company has modernized menu of RamenPlay and refreshed the interior décor. Also, the company’s management has introduced a new business cost model which is expected to improve firm’s productivity (Breadtalk Group Ltd – Annual Report, 2012).