Essay 4 (Refer to Chapter 10)

Which of McGuire’s motives would be useful in developing a promotional campaign for the following? Why? (this “why” question is more critical.) \

a)  Cadillac CTS

b)  LG appliances (e.g., washer/dryer, refrigerator, etc)

c)  Twitter

d)  Habitat for Humanity

e)  Precision Cuts (hair salon chain)

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