Case 4 Bakra Beverage


Case 4 Pre-negotiation Journal (Template attached)

Answer some questions about your role, your goals, and planned strategy for the upcoming negotiation.  Also include your thoughts about the following :

  • Your BATNA and reservation point
  • Your goal or expectations for what you can achieve in this negotiation
  • Your thoughts about what your counterpart will want or expect in this negotiation
  • Any planned strategy for how you will try to get to your goal

Case 4 Negotiation Outcome – Bakra Beverage (template attached)

Case 4 Post-Negotiation Entry (attached)

Please answer the following :

  • How different was this negotiation than the others in Cases 1, 2 and 3?
  • How well did your planned strategy work?
  • Were there any surprises in the negotiation?
  • What are your 3 key learnings from this experience? How does it relate to what
  • Did you use psychological tools during the negotiation? Which ones were most effective? Give examples.
  • What are your 3 key learnings from this experience?  How does it relate to what you have been learning in Class?  How will you use in the future?   FOR THIS SPECIFIC QUESTIONS –  PLEASE WRITE AT LEAST 200 WORDS
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